However, each issue has a different predetermined importance level—depending on whether the link is indexable or not. Linking to credible sources makes your own website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research.

How to speed up your site:

• The first thing I did was dive into a thorough content audit.
• Pro Claude users get access to the Projects feature within Claude.
• But before you start searching for pages that fall short of assessment standards, you need to get a Google PageSpeed Insights API key.
• (Well, almost there.) Most SEO audits take place on desktop, but doing a few quick mobile checks can make the difference between ranking or not.
• If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease.
• If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease.

Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool. Perfect to make sure your website stays optimized and competitive. Audits dive into content quality, keyword use, meta tags, URL structure, and user experience. Focus on these to elevate your site’s search engine performance – opposed to technical audits that focus more on page speed. Using numerous SEO audit tools, we’ll gather your competitors data and analyze how your site compares; where you’re winning and where you can improve upon. We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for.

Ways to Optimize for Zero-Click Searches

You can also use its keyword research tool to discover the keywords searchers use. This report will highlight existing issues and offer advice for improving your website’s performance, such as SEO Anomaly compressing design elements or optimizing images to boost loading speeds. Google Analytics is a digital marketing tool that gathers website information and provides insights on performance, SEO, visitor retention, and more.

It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery. If your site has taken a hit, this guide will help you navigate the process and restore your online visibility.

To do this, go to the Mobile Usability report in Google Search Console. It will tell you whether any URLs have errors that affect mobile usability. If your traffic’s gone to zero, you may need to check for a manual action.

A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations. If your website can be accessed with or without the “www” prefix in the URL, it’s crucial to make a choice and stick with it. Otherwise, both can be indexed by search engines, cause duplicate content issues, and undermine your website rankings. The PagesMeter SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results. The PagesMeter SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings.

Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly. For that, select List Mode in the project creation dropdown menu.

Most of these updates are minor, but occasionally there are major updates that can significantly impact rankings. And Google will announce these major updates on their Search Central Blog. In most cases, it’s perfectly fine to have some low-quality links in your profile.