When you create something truly original (like a brand, product, or a step-by-step system) you’re the only person optimizing for that term. What you may not realize is that bloggers in your niche create these lists for you in the form of “best of” blog posts. For example, you can focus on organic search for keywords that are too expensive to produce a decent marketing ROI with paid search.

SEO for HVAC Companies: How to Boost Your Rankings in 2025

With a solid technical infrastructure, your content and backlinks will have a far greater impact on your organic search results. There’s no magic number when it comes to optimal keyword density, but you don’t really have to use the same keyword again and again throughout the article. You can use long-tail keyword variations, also called ‘keyword stemming’. Adding LSI keywords also helps to improve the topical depth of your content, allowing search engines to better interpret its context. Off-page optimization includes strategies such as link building, content marketing, guest posting, local listings, and social bookmarking. Lastly, you need to remember that there is no real finish line when it comes to your SEO strategy.

• “I’ve seen so many websites find success after improving their internal linking strategy that they neglected for years,” says Mehic.
• Well, you could re-create that dead resource on your site and replace the dead link in Wikipedia with a link to your site.
• An SEO strategy tells you where you want to go and the ways you can get there.
• Levy explains that‘s why it’s so important to use a keyword research tool that allows you to specify the geographic area you’re targeting.
• For that reason, many companies outsource their SEO efforts to an experienced partner.
• The goal of SEO is for a searcher, who goes on a search engine (most likely Google), to reach your website through an organic search (aka, you didn’t pay to be at the top of the page).

Chapter 3:How to Get World-Class Links With Content Marketing

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru – at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries. SEO can be complex and often raises many questions, especially for those new to digital marketing or looking to improve their website performance.

Ahrefs AI Features To Automate Your Content & SEO Workflows

Choosing a good theme is highly strategic decision that may impact your SEO success. Special attention needs to be paid to themes to ensure that they are SEO-friendly. Specific things to check are that themes are responsive, working well on mobile without hiding any important page elements compared to the desktop version. If you know how, check the HTML code to make sure that themes respect the correct use of H1, H2, H3 tags. The full guide may be useful for an agency or SEO who will have to deal with lots of scenarios.

This report shows you relevant internal link opportunities on your own site. Search for your “money” pages by setting the filter to “Target page” and entering a relevant keyword phrase. We can then use ChatGPT as inspiration to create compelling title tags. For example, let’s ask it to create 10 click-worthy titles for this blog post. For best results, I’ll give it a working title and ask it to limit these titles to a maximum of 60 characters (since Google cuts off title tags beyond that).

One of the best ways to approach building links is to focus on partnerships. Determine what content you can create that BHS Links will provide value to other websites. If you can make something that others want to use, they’ll usually cite your content with a link. You need to make it easy for visitors and search engines bots to navigate content in your store. In ecommerce SEO, Google and other search engines use the content on your page to decide which keywords to rank your page for and how high your page should rank for each keyword.